We vow to support women working for themselves and help you grow so you can live the life you choose.
We believe growth comes through helping and supporting each other, rather than competing.
We are real people with real businesses. Honesty and transparency are at the heart of what we do.
Founder | Brand Stylist
Hey, I’m Gemma! I live for live music, weekend walks, a bloody good brew and doing anything I can to help women break down barriers they face… especially when it comes to starting and scaling business.
I started my *unofficial* design career as a child. I created magazines for my family about all of my favourite things… complete with a back page of fake adverts for paid ringtones and screensavers (remember those?! )
Officially, I began my ‘proper’ career in the design industry over 7 years ago as a Junior Graphic Designer and worked my way up to Studio Team Leader, managing a team of three fellow designers, before leaving to run my own business in January 2018. I have loved styling many incredible (large and small) brands during my time as a designer but in 2019, I hit a bit of a wall and knew I wanted ‘more’ from my work.
Having been in the industry for a while, I knew the ins and outs of helping my clients style their brands BUT the huge mistake I made was seeing myself as “just a freelancer” and not really seeing what I was doing as a “proper business”. This was probably part naivety and part imposter syndrome, and it meant I found myself stuck in a race to the bottom on price on a regular basis. I was trying to offer a high-quality service for the lowest possible price, and my brand reflected this, so I attracted clients with high demands and unrealistic budgets. It was exhausting and unsustainable.
For me, success means loving what I do, how I do it and who I do it with, and my time as a freelancer just wasn’t quite hitting the spot. I quickly realised that I had to go through the same processes that I do with my clients, with myself, to realign my brand identity and reach the people I wanted to work with.
These realisations happened to come at a time when I had just moved into a coworking space, and out of 30 or so businesses, I was one of only two women on site. I did a lot of research into female entrepreneurship and confirmed my gut feelings. There were, and still are, tonnes of self-employed women feeling just as I did and missing out on important business opportunities because of it. Here’s what I found out:
- Women typically have higher risk-awareness than men (this means that we generally like to see the path to success ahead of us before we put all of our eggs in one basket, not always that possible in business…)
- Women are less likely to believe they possess entrepreneurial skills (imposter syndrome anyone?!)
- Women are less likely than men to know other entrepreneurs or to have access to sponsors, mentors or professional support networks (being self-employed is lonely, especially when we don’t really know anyone else doing it)
SO, WHAT NEXT?
I set about rebranding myself, with empowering women in business at the heart of the whole thing and business changed fast. But, it was when I opened an all-female coworking space in Ancoats, that the real world-shifting lightbulb moment came to me. I realised I had the perfect support network of talented women to turn what had been just me, into an incredible collective of freelancers, ready to help support and empower like-minded women and help them to avoid making the same mistakes we have made ourselves in the past! We are passionate about working together to help self-identifying female-entrepreneurs to create a stunning visual identity across the board and attract dream clients.
We are not only designers, photographers and copywriters who have the exact skills required to take a business owner from feeling a bit flat, to full clarity and confidence in how their business looks online – we are friends, mentors, doers, makers, cheerleaders, sisters – human.
When women support each other, incredible things happen.
Meet the sisterhood
Founder / Logo and Web Designer
Gemma has over 7 years experience in graphic design and has been running her own business since early 2018. She loves creating stunning visuals and helping women in business gain brand clarity. Gemma likes tea, beautiful fonts, and bright colours.
Personal Brand Photographer
Cassandra has been a professional photographer for over 8 years after gaining a 1st class BA Photographic Arts degree in 2010. She has a passion for colour and loves creating eye-catching imagery for her clients whilst making them feel totally at ease in front of the camera.
Fancy some FREE brand guidance?
Let’s talk branding. Whether you’ve done it before and it’s time for a rebrand, or you’re a newbie and you want to nail your branding first time around – you’re probably feeling pretty overwhelmed and wondering what on earth to do next, right?
This ebook from our collective of women who do this stuff for a living, will teach you everything you need to know about branding your business and help you stop spinning those wheels.